The PoC is regional, so the coverage is total: every contractor business in Alabama, with Jefferson County and the metro worked first, across the twelve trades Yosubi serves, in an eight-week window. We drive every record to an enrolment: a yes gets the onboarding link in the same conversation, a non-response is recycled with a new message, and we stop at a no, not before. A guaranteed floor sits underneath in the signed scope, and the enrolment curve is measured week by week. Two supply personas, contracting companies with crews between projects and solo tradespeople doing side work, reached in English and Spanish through the thirty-second onboarding Yosubi already runs. Counts marked measured come from public datasets we pulled directly. Ranges marked estimated are planning assumptions the pilot replaces with data.
Total coverage, a hard floor, and a measured curve.
Every contractor business in Alabama.
~37,000 statewide, the metro worked first: about 1,380 Jefferson employer businesses with Shelby as overflow, plus the solo layer through the Spanish-language and community sources. Outreach covers everyone, not a sample sized to a target.
Enrolment is the goal for every record, not a quota.
Every yes gets the onboarding link in the same conversation. Every non-response is recycled with a new message. We stop at a no, and not before. The signed scope carries the guaranteed floor; the operation aims at the whole list.
Rates per trade, per channel, per persona.
Enrolment, profile completion and cost per enrolled contractor, so the next metro is priced on data and the enrolment curve can sit in a fundraising deck.
Private employer establishments from the 2024 federal employment census, pulled directly. Solo operators sit on top of these counts.
| Trade | Jefferson Co. | Metro | Solo (est.) | Read |
|---|---|---|---|---|
| Mechanical (HVAC, gas) and plumbing | 278 | 503 | ~1,200 | Ample |
| Electrical | 206 | 374 | ~900 | Ample |
| General contracting | 303 | 564 | ~1,700 | Ample |
| General handyman | 57 | 95 | ~1,500 | Ample, mostly solo |
| Roofing | 55 | 105 | ~250 | Fine |
| Flooring | 29 | 50 | ~200 | Tight, mostly solo |
| Structural (concrete, foundation, framing) | 40 | 93 | ~250 | Fine |
| Drywall and insulation | 34 | 68 | ~250 | Tight, mostly solo |
| Painting | 43 | 94 | ~400 | Fine, mostly solo |
| Cleaning (janitorial) | 135 | 212 | ~600 | Ample |
| Landscaping | 203 | 414 | ~1,000 | Ample |
| Total | ~1,380 | ~2,570 | ~8,000 |
Both sides of the marketplace, counted before we start.
~37,000 contractor businesses and solos across Alabama.
7,726 employer businesses measured from the same census, plus a solo layer estimated around 29,000 from its nonemployer data. The metro's ~10,600 are worked first, by phone, email, LinkedIn and the community sources. Every record driven to an enrolment.
1,153 property-management establishments across Alabama.
Measured from the same federal census, with the 317 in the Birmingham metro worked first, two to four contacts in each, plus the investor-owners with up to 40 doors, built and verified during the pilot. Demand follows supply by a few weeks on purpose, so nobody joins an empty marketplace.
Every state and city unlocks.
Roughly 245,000 contractor emails and 160,000 professional demand contacts across the Southeast alone, measured and estimated in our research, with a seven-figure address book nationally. Released metro by metro on the pilot's measured numbers, supply always leading demand.
Three weeks to build, five to run.
Both reached in English and Spanish, through the flow Yosubi already runs.
| Persona | Why they enrol |
|---|---|
| Contracting companies with crews between projects | Carry the trades in volume and adopt tools more readily. Reached by the caller, email and LinkedIn to the owners. |
| Solo tradespeople doing side work | Many Spanish-speaking, many later starting their own businesses. Reached by the caller in English, and through the community sources and Spanish-language messaging where the record says Spanish-first. |
The enrolment flow is the one Yosubi already runs: thirty seconds to onboard, licence at first project. Every yes gets the onboarding link in the same conversation, on the channel the contractor is already holding.
Seven things that make the numbers possible.
From our conversation, confirmed at kickoff:
No setup fee. A two-month PoC, then we scale.
| Component | What it covers | Fee |
|---|---|---|
| Monthly retainer | Email and LinkedIn outreach: lists across Alabama, Jefferson and Shelby first, validation and verification, domains and mailboxes warming, two-language messaging, sending, weekly readouts, tracker and live reply routing. | $3,000 / month |
| Cold calling, one time | An English-speaking caller works the metro supply list once through on a recorded dialer, every yes handed the onboarding link in the call. | $2,000 one-time |
| Setup | Lists, infrastructure and messaging are built inside the retainer in weeks one to three. | $0, no setup fee |
| Option: demand list and sequence | Every property manager and investor-owner with up to 40 doors in Jefferson County, verified, with a sequence that invites them to price their next repair in Yosubi. | Scoped separately |
$3,000 a month for email and LinkedIn, plus a one-time $2,000 for cold calling the metro supply list, with the statewide layer on email and LinkedIn. No setup fee. Two months of PoC, then we scale. Prepayment at the start of each month; work starts when the invoice is paid.