The PoC is regional, so the coverage is total: every contractor business in Jefferson County, with Shelby as overflow, across the twelve trades Yosubi serves, in an eight-week window. We drive every record to an enrolment: a yes gets the onboarding link in the same conversation, a non-response is recycled with a new message, and we stop at a no, not before. A guaranteed floor sits underneath in the commitments, and the enrolment curve is measured week by week. Two supply personas, contracting companies with crews between projects and solo tradespeople doing side work, reached in English and Spanish through the thirty-second onboarding Yosubi already runs. Counts marked measured come from public datasets we pulled directly. Ranges marked estimated are planning assumptions the pilot replaces with data.
Total coverage, a hard floor, and a measured curve.
Every contractor business in the county.
The whole measured universe, about 1,380 employer businesses with Shelby as overflow, plus the solo layer through the Spanish-language and community sources. Outreach covers everyone, not a sample sized to a target.
Enrolment is the goal for every record, not a quota.
Every yes gets the onboarding link in the same conversation. Every non-response is recycled with a new message. We stop at a no, and not before. The commitments below carry the guaranteed floor; the operation aims at the whole list.
Rates per trade, per channel, per persona.
Enrolment, profile completion and cost per enrolled contractor, so the next metro is priced on data and the enrolment curve can sit in a fundraising deck.
Private employer establishments from the 2024 federal employment census, pulled directly. Solo operators sit on top of these counts.
| Trade | Jefferson Co. | Metro | Solo (est.) | Read |
|---|---|---|---|---|
| Mechanical (HVAC, gas) and plumbing | 278 | 503 | ~1,200 | Ample |
| Electrical | 206 | 374 | ~900 | Ample |
| General contracting | 303 | 564 | ~1,700 | Ample |
| General handyman | 57 | 95 | ~1,500 | Ample, mostly solo |
| Roofing | 55 | 105 | ~250 | Fine |
| Flooring | 29 | 50 | ~200 | Tight, mostly solo |
| Structural (concrete, foundation, framing) | 40 | 93 | ~250 | Fine |
| Drywall and insulation | 34 | 68 | ~250 | Tight, mostly solo |
| Painting | 43 | 94 | ~400 | Fine, mostly solo |
| Cleaning (janitorial) | 135 | 212 | ~600 | Ample |
| Landscaping | 203 | 414 | ~1,000 | Ample |
| Total | ~1,380 | ~2,570 | ~8,000 |
Three weeks to build, five to run.
Both reached in English and Spanish, through the flow Yosubi already runs.
| Persona | Why they enrol |
|---|---|
| Contracting companies with crews between projects | Carry the trades in volume and adopt tools more readily. Reached by callers, email and LinkedIn to the owners. |
| Solo tradespeople doing side work | Many Spanish-speaking, many later starting their own businesses. Reached by callers and the community sources, in Spanish first where the record says so. |
The enrolment flow is the one Yosubi already runs: thirty seconds to onboard, licence at first project. Every yes gets the onboarding link in the same conversation, on the channel the contractor is already holding.
Seven things that make the numbers possible.
From our conversation, confirmed at kickoff:
What to plan against, and what we owe if we miss.
| Commitment | If we miss |
|---|---|
| Lists live and calling started by the end of week 3. | Month two is free. |
| Floor of 60 profile-complete enrolments by the end of week 6, one step below the low end of the range. | A third month, should Yosubi continue, is free. Exposure is capped at one month. |
| Numbers every Monday: enrolments by trade, channel and persona, profile completion, cost per enrolment. | In Slack by noon, every week, no exceptions. |
No setup fee. A two-month PoC, then we scale.
| Component | What it covers | Fee |
|---|---|---|
| Monthly retainer | Email and LinkedIn outreach: lists for Jefferson and Shelby, validation and verification, domains and mailboxes warming, two-language messaging, sending, weekly readouts, tracker and hand-off. | $4,000 / month |
| Cold caller, optional | A bilingual cold caller on a recorded dialer, with per-caller onboarding links. Calling is the channel contractors answer, so we recommend at least one. | +$1,000 / month per caller |
| Setup | Lists, infrastructure and messaging are built inside the retainer in weeks one to three. | $0, no setup fee |
| Option: demand list and sequence | Every property manager and investor-owner with up to 40 doors in Jefferson County, verified, with a sequence that invites them to price their next repair in Yosubi. | Scoped separately |
$4,000 a month for email and LinkedIn, plus $1,000 a month per cold caller. No setup fee. Two months of PoC, then we scale. Prepayment at the start of each month; work starts when the invoice is paid.